TUDOR WATCHES
A SELECTION OF DARING DESIGNS
TUDOR is an award-winning Swiss-made watch brand offering mechanical watches with refined elegance and unique value for money. The origins of the TUDOR brand trace back to 1926, when "The Tudor" was first registered as a trademark by Hans Wilsdorf, the founder of Rolex. He created the TUDOR Watch Company in 1946 to offer the watchmaking excellence of a Rolex timepiece at a price that would appeal to emerging generations of watch lovers. Throughout their history, TUDOR watches have been worn by individuals with audacious lifestyles, from Navy divers to musicians and motorcyclists. Throughout the decades TUDOR has earned its reputation for robustness, precision and unique character. Today's TUDOR collection continues to honor this legacy by keeping its attention to innovation at every level, from its in-house movements to ultra-resistant cases, while retaining an authentic spirit that resonates with those who dare to forge their own path. TUDOR has also offered numerous Manufacture Calibres with magnetic function and superior performance.
EXPLORE ALL TUDOR WATCHES
THE WORLD OF TUDOR
In 2017, TUDOR launched a new campaign with the "Born To Dare" signature. It reflects both the history of the brand and what it stands for today. It tells the adventures of individuals who have achieved the extraordinary on land, on ice, in the air and underwater, with a TUDOR watch on their wrists. It also refers to the vision of Hans Wilsdorf, the founder of TUDOR, who manufactured TUDOR watches to withstand the most extreme conditions, watches made for the most daring lifestyles. It is testimony to TUDOR's singular approach to watchmaking, which has made it what it is today. At the cutting edge of the watchmaking industry, its innovations are now essential benchmarks. The TUDOR "Born To Dare" spirit is supported throughout the world by first class ambassadors, whose achievements result directly from a daring approach to life.
DAVID BECKHAM
One of the most admired, gifted and successful football players of all time, a philanthropist, an entrepreneur and a global style icon, David Beckham's life journey embodies the daring values that make TUDOR what it is today.
JAY CHOU
Musician, Actor, Director, Icon. For over a decade, the 'King of Asian Pop' has pushed boundaries around the world. From Taipei to Hollywood, Jay Chou is always ready to go where the next challenge takes him.
CHENG YI
Renowned Chinese actor Cheng Yi is one of those daring individuals, and now he's part of the TUDOR family. He stays true to himself, always pushes the boundaries, and dares to take on the unknown.
THE ALL BLACKS
Since 2017, New Zealand's national rugby team, the legendary All Blacks have been ambassadors for TUDOR and its #BornToDare signature. Rugby is a powerful, uncompromising sport with noble values, a sport for the bold, a true reflection of the spirit that has driven this watchmaking brand since its inception.
ABOUT TUDOR
RELIABLE AND ROBUST WATCHES SINCE 1926
MANUFACTURING
Every TUDOR watch is assembled and fully tested to TUDOR's superior standards and at the brand's watch Manufacture located in Le Locle, Switzerland. This new state-of-the-art facility, bringing together the know-how of watchmakers with the best in production management and automated testing systems, was completed in 2021 after three years of construction.
MOVEMENTS
In 2015, TUDOR announced its first Manufacture Calibre in its history. A high-performance Calibre of excellent precision and proven robustness, it offers a 70-hour power reserve meaning that a wearer can, for example, take off the watch on Friday evening and put it on again on Monday morning without having to wind it.
HISTORY
TUDOR was first created by Hans Wilsdorf in 1926 to make the best possible watch at the best possible price. Nearly a century later, TUDOR is doing just that – crafting robust and reliable watches at accessible price points.